Our beer
Brand History
The story of
Velkopopovický Kozel
Velkopopovický Kozel
Many beers have been brewed since the very
first batch. Look what Kozel remembers!
first batch. Look what Kozel remembers!
2015
The biggest beer toast
On our traditional Kozel Day we set a new record for the number of people toasting at one table. The celebration of the meeting with our closest mates was guarded by a huge wooden goat statue, which represented the symbol of our brewery.
2014
Kozel's 140th anniversary
We wanted Kozel beer lovers to celebrate 140th anniversary with us so we encouraged them to send Kozel their personal messages that were all stored in a special memorial chest. To reminisce the old times, we also created a special vintage edition of beer bottles.
2009
Horned Kozel mug
Czech artist Jan Čapek designed a brand new mug with a specially shaped handle – every true Kozel beer fan can easily recognize what was his inspiration. Can you guess who was his model?
2007
First Kozlovna opened
We opened the first original Kozel Pub, a beerhouse with lovely atmosphere and traditional decorations which remind you of the brewery's history. This is the place where fresh tank beer and the legendary Czech cuisine tastes best!
1993
Kozel Day
No matter what, since 1993 all roads have led to Velké Popovice. It was the first time when Kozel beer fans met in the brewery area and celebrated together. It is said that every Kozel beer fan should visit this event at least once in their life.
1965
First tank pubs
When Kozel got more popular among the beer lovers, brewery came with a splendid idea of tank pubs. A beer was brought to the pubs by trucks right in big tanks so everyone can taste the freshly brewed beer even when his favourite pub was far away from Velké Popovice.
1938
Brewery got its mascot
When Kozel got more popular among the beer lovers, the brewery came with a splendid idea of tank pubs. The beer was brought to the pubs by trucks in big tanks so everyone could taste the freshly brewed beer even when their favourite pub was far away from Velké Popovice.
1922
First Kozel labels
It took 50 years till the brewery registered its own brand and name. Beer bottles were finally decorated with the first labels depicting the traditional goat emblem. No more shopping mistakes since then!
1874
Kozel beer is brewed for the first time
In December 1874, Velké Popovice village was given the best Christmas present ever. The first batch of Kozel beer was brewed! Its smooth and delicious taste astounded many beer drinkers, but especially a French painter who was visiting the village back then. The hospitality of local people and the perfect beer fascinated him so much that he decided to give Popovice a gift – a painting of Kozel goat which became a symbol of the brewery.
1870
Foundation of Velké Popovicebrewery
Beer has been brewed in Velké Popovice since 14th century, however, it was baron František Ringhoffer who decided to renew its fame in 19th century. He restored the old buildings and built up a new brewery. He left an unforgettable legacy that bonds Velké Popovice village with honest beer brewing until today.